Wednesday, February 26, 2014

Business Cheerleader

We like to think of ourselves as a cheerleader for small business.  Beyond providing loans and business banking products, we also have an important role to play as a sounding board and trusted advisor.  We think being an effective cheerleader is not waving pompoms, shouting morale-boosting chants into megaphones, or flying 15 feet in the air.  Instead we try to focus on being a good friend to small business owners.  We try to tailor our offerings to our clients and perform a supporting role with gusto and a high level of enthusiasm.  Rah, rah, rah......