Brand Recognition

Research finds the three main drivers of consumer brand equity are awareness (recognition), associated qualities (BMW = quality German engineering), and loyalty (I love my Apple).  Recognition alone isn't enough.  After all, the largest banks have recognizable brands, but what they signify is a different question.  Consistently high quality client experiences.  All the image ads in the world will not overcome a lousy experience when a potential client engages with the staff.  For that reason, a bank's image is almost entirely dependent upon its employees.  We think our staff is client-centric and that they create a lasting emotional impression of competence and concern.