Craft Beer and Banks

The other day a German fellow at a beer festival in Bavaria set a record for transporting beer mugs, carrying 27 one-liter beer glasses for 40 meters.  The beer alone would weigh almost 60 pounds! But the point of this blog is that craft breweries are successful.  The sale of craft beers increased by more than 17% last year vs big market brands at 2%.  Do you suppose big market brands will attempt to make a higher quality product to capitalize on the trend that Americans are drinking less but buying higher quality?  More later........